Marketing AI

Revolutionizing marketing with AI.

Revolutionizing marketing with Artificial Intelligence.

Artificial Intelligence is about to completely change the marketing landscape and it’s happening faster than anyone anticipated. This will require an entirely new skillset, and a holistic understanding of Artificial Intelligence technology in order to meet the needs of the future.

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What you'll learn

Unlocking the power of generative models

Generative models can revolutionize marketing by producing personalized content quickly and efficiently. Learn how to identify customer behavior patterns, tailor campaigns and increase engagement, conversion rates, and customer loyalty leveraging new technology.

Leverage AI driven insights for data-driven goal setting

Leverage AI-driven insights to gain a deeper understanding of customer behavior and preferences, allowing you to set data-driven goals that align with your audience's needs. By using advanced analytics and predictive modeling, you can unlock the full potential of their data, driving growth, and achieving greater success than ever before.

Harness the power of AI for SEO & Sales optimization

Harness the power of AI to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.

Upskill your marketing team to work with AI-powered tools

If you want to stay ahead of the competition, you need to upskill your marketing team to work with AI-powered tools. Through this course you'll be able to equip your team with the knowledge and skills they need to leverage the full potential of these powerful tools, driving growth and achieving greater success in your marketing campaigns.

I was at a stage of my career where I wanted to learn from the best, and that is most definitely what Maria is. When it comes to results-driven marketing Maria is a genuine expert.

Liam Cannon

VP of Marketing at Rise

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

A learning experience like no other

Video

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

Additional Reading

Case Studies

Mentorship

A game changing technology you can't afford to miss

80%

of industry experts integrate some form of AI technology into their marketing activities.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

64%

of AI adopters indicated the technology has given them an advantage over competitors.

A game changing technology you can't afford to miss

80%

of industry experts integrate some form of AI technology into their marketing activities.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

64%

of AI adopters indicated the technology has given them an advantage over competitors.

A game changing technology you can't afford to miss

80%

of industry experts integrate some form of AI technology into their marketing activities.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

64%

of AI adopters indicated the technology has given them an advantage over competitors.

The Curriculum

11 Weeks

Download full curriculum

Chapter 01

Introduction: program overview

Hear from Marketing and Artificial Intelligence experts about their own journeys leveraging AI for marketing, self assess your existing skills and see just how powerful AI can be.

Introduction: program overview

Hear from Marketing and Artificial Intelligence experts about their own journeys leveraging AI for marketing, self assess your existing skills and see just how powerful AI can be.

Chapter 02

Data Collection and Management for AI

Learn the essential concepts and techniques of collecting, processing, and managing data required to train and improve artificial intelligence models.

Data Collection and Management for AI

Learn the essential concepts and techniques of collecting, processing, and managing data required to train and improve artificial intelligence models.

Chapter 03

Customer Segmentation and Personalization

Master different statistical and machine learning methods to segment customers and create targeted marketing strategies for each segment.

Customer Segmentation and Personalization

Master different statistical and machine learning methods to segment customers and create targeted marketing strategies for each segment.

Chapter 04

AI for SEO

Optimize your content and site structure for better search engine rankings, explore how to use AI-powered tools for keyword research and link building.

AI for SEO

Optimize your content and site structure for better search engine rankings, explore how to use AI-powered tools for keyword research and link building.

Chapter 05

AI for Sales Optimization

Improve sales outcomes, predict sales trends, and identify opportunities for cross-selling and upselling. Learn how to integrate AI into sales and marketing workflows and how to use data analytics to measure the effectiveness of AI-driven sales strategies.

AI for Sales Optimization

Chapter 06

AI for Content Strategy & Creation

Analyze audience behavior, identify content gaps, and create personalized content recommendations. Additionally, you will explore how to use AI-powered tools for content ideation, creation, and optimization, and develop high-quality, engaging content that resonates with your target audience.

AI for Content Strategy & Creation

Expert mentorship

Our seasoned mentors have already achieved their career goals at the world’s best companies. Now, they’re ready to help you do the same.

Switch from passive to active learning as you get feedback and expert advice from some of the world’s best product leaders, tailored to your specific needs and goals. Get guidance and actionable advice through every step of your learning journey.

Indelible learning through conversations you can't have anywhere else.

Everyone is different, and every situation is unique. It's important to find guidance that fits your specific circumstances. Our mentors can help you by refining your plans, pointing out blindspots, defining your next steps, and holding you accountable.

Learn from the most qualified marketing leaders in the industry

Maria Osipova

Known for building exceptional digital experiences that deliver customer value, Maria Osipova has 20 years of deep experience in marketing for technology and SaaS businesses. She is the CMO at Penny AI, and was formerly the VP of Marketing at MediaValet, and an instructor at Simon Fraser University. Maria has spent the last 3 years heavily focused on leveraging emerging Artificial Intelligence technologies within marketing initiatives.

Maria Osipova

Matt Payne

Matt is the Founder and Chief Architect at Width.ai, a boutique Artificial Intelligence and Machine Learning consultancy specializing in Data Science and Deep Learning Development. Matt's worked alongside brands like Coca-Cola, Saleshawk, and the CRM tool Keap to help them leverage the power of AI to automate data processing, improve operational efficiency, and drive revenue across multiple business lines. Previously at Capital One, Matt has a deep background in AI and Machine Learning, focused on how leveraging these tools to drive profitability and success for businesses.

Matt Payne

Gain access to exclusive insights from leading experts

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Your future is Gigantic. We're here to help you reach yours.

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