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GENERATIVE AI course

Learn how to leverage Generative AI - before your competition does.

Learn how to leverage Generative AI - before your competition does.

Quickly master a strong understanding of the Generative Artificial Intelligence landscape, learn how and where organizations are already incorporating generative AI strategically, and discover the impact areas within your product where generative AI can help you scale.

Quickly master a strong understanding of the Generative Artificial Intelligence landscape, learn how and where organizations are already incorporating generative AI strategically, and discover the impact areas within your product where generative AI can help you scale.

Quickly master a strong understanding of the Generative Artificial Intelligence landscape, learn how and where organizations are already incorporating generative AI strategically, and discover the impact areas within your product where generative AI can help you scale.

Taught by leaders from

What you'll learn

What you'll learn

Overview of Generative AI capabilities (and limitations)

You’ll begin by exploring the multifaceted aspects of incorporating generative AI into business strategy, and learn the best practices for successful AI tooling adoption. Get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.

Advanced Customer Segmentation

Customer segmentation is a powerful technique used by businesses to divide their customer base into distinct groups based on common characteristics and behaviors. Explore how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.


Scaling SEO through Generative AI

Harness the power of artificial intelligence and machine learning to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.


Case Studies from successful companies

From revolutionary product innovations to personalized customer experiences, Generative AI has emerged as a game-changer for businesses across diverse industries. Through an expertly curated selection of case studies, explore how companies have leveraged this technology to gain a competitive edge, drive profitability, and reshape their growth trajectories.

Overview of Generative AI capabilities (and limitations)

You’ll begin by exploring the multifaceted aspects of incorporating generative AI into business strategy, and learn the best practices for successful AI tooling adoption. Get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.

Advanced Customer Segmentation

Customer segmentation is a powerful technique used by businesses to divide their customer base into distinct groups based on common characteristics and behaviors. Explore how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.


Scaling SEO through Generative AI

Harness the power of artificial intelligence and machine learning to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.


Case Studies from successful companies

From revolutionary product innovations to personalized customer experiences, Generative AI has emerged as a game-changer for businesses across diverse industries. Through an expertly curated selection of case studies, explore how companies have leveraged this technology to gain a competitive edge, drive profitability, and reshape their growth trajectories.

Overview of Generative AI capabilities (and limitations)

You’ll begin by exploring the multifaceted aspects of incorporating generative AI into business strategy, and learn the best practices for successful AI tooling adoption. Get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.

Advanced Customer Segmentation

Customer segmentation is a powerful technique used by businesses to divide their customer base into distinct groups based on common characteristics and behaviors. Explore how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.


Scaling SEO through Generative AI

Harness the power of artificial intelligence and machine learning to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.


Case Studies from successful companies

From revolutionary product innovations to personalized customer experiences, Generative AI has emerged as a game-changer for businesses across diverse industries. Through an expertly curated selection of case studies, explore how companies have leveraged this technology to gain a competitive edge, drive profitability, and reshape their growth trajectories.

I was at a stage of my career where I wanted to learn from the best, and that is most definitely what Maria is. When it comes to results-driven marketing strategies Maria is a genuine expert.

Liam Cannon

VP of Marketing at Rise

Who is this course for?

Who is this course for?

Managers & Executives

who are ready to incorporate AI into their business strategy and their teams' operations.

who are ready to incorporate AI into their business strategy and their teams' operations.

who are ready to incorporate AI into their business strategy and their teams' operations.

Entrepreneurs & Solopreneurs

who are looking to establish a competitive advantage using AI in their businesses

who are looking to establish a competitive advantage using AI in their businesses

who are looking to establish a competitive advantage using AI in their businesses

Product Managers

PRODUCT MANAGERS

who require a comprehensive understanding of the AI landscape and its influence on their product.

who require a comprehensive understanding of the AI landscape and its influence on their product.

who require a comprehensive understanding of the AI landscape and its influence on their product.

A game changing technology you can't afford to miss

60%

of companies are already implementing generative AI in the workplace.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

98%

of executives polled from across the globe say AI will serve a key role in their company’s strategy over the next 3 to 5 years

A game changing technology you can't afford to miss

60%

of companies are already implementing generative AI in the workplace.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

98%

of executives polled from across the globe say AI will serve a key role in their company’s strategy over the next 3 to 5 years

A game changing technology you can't afford to miss

60%

of companies are already implementing generative AI in the workplace.

2x

Top performing companies are twice as likely to be using AI technologies in marketing.

98%

of executives polled from across the globe say AI will serve a key role in their company’s strategy over the next 3 to 5 years

The Curriculum

The Curriculum

6 Weeks

Chapter 01

Intro: AI in business strategy

Hear from Generative Artificial Intelligence experts about their own journeys leveraging AI, get familiar with the landscape, and see just how powerful AI can be.

Intro: AI in business strategy

Hear from Generative Artificial Intelligence experts about their own journeys leveraging AI, get familiar with the landscape, and see just how powerful AI can be.

Chapter 02

Data collection and management for AI

This week, you will explore the crucial role of data in artificial intelligence applications and learn about effective strategies for collecting and managing data to ensure the success of AI use in your projects.

Data collection and management for AI

This week, you will explore the crucial role of data in artificial intelligence applications and learn about effective strategies for collecting and managing data to ensure the success of AI use in your projects.

Chapter 03

Customer segmentation and personalization

The goal for this week is to learn how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.

Chapter 04

AI for content strategy & creation

Long-form content, such as articles, whitepapers, and guides, plays a vital role in establishing thought leadership, driving organic traffic, and engaging audiences. However, creating compelling long-form content can be time-consuming and resource-intensive. During part one of AI for Content Strategy & Creation, you’ll focus on long-form content generation.

Chapter 05

Advanced AI for content strategy & creation

Dive even deeper into how AI can be leveraged for content creation. You’ll focus on learning how AI can be utilized to transform blog posts into engaging social media posts, optimize prompts for model-based generation, and generate images for social media platforms.

Chapter 06

AI for SEO

With the advancements in AI, businesses can now leverage intelligent algorithms and machine learning techniques to gain a competitive edge in the digital landscape. This week, you’ll explore how to leverage artificial intelligence to reshape your SEO strategy and the way your content is optimized for search engines.

Learn from the most qualified AI leaders in the industry

Learn from the most qualified AI leaders in the industry

Maria Osipova

Known for building exceptional digital experiences that deliver customer value, Maria Osipova has 20 years of deep experience in marketing for technology and SaaS businesses. She is the CMO at Penny AI, and was formerly the VP of Marketing at MediaValet, and an instructor at Simon Fraser University. Maria has spent the last 3 years heavily focused on leveraging emerging Artificial Intelligence technologies within marketing initiatives.

Maria Osipova

Known for building exceptional digital experiences that deliver customer value, Maria Osipova has 20 years of deep experience in marketing for technology and SaaS businesses. She is the CMO at Penny AI, and was formerly the VP of Marketing at MediaValet, and an instructor at Simon Fraser University. Maria has spent the last 3 years heavily focused on leveraging emerging Artificial Intelligence technologies within marketing initiatives.

Maria Osipova

Known for building exceptional digital experiences that deliver customer value, Maria Osipova has 20 years of deep experience in marketing for technology and SaaS businesses. She is the CMO at Penny AI, and was formerly the VP of Marketing at MediaValet, and an instructor at Simon Fraser University. Maria has spent the last 3 years heavily focused on leveraging emerging Artificial Intelligence technologies within marketing initiatives.

Matt Payne

Matt is the Founder and Chief Architect at Width.ai, a boutique Artificial Intelligence and Machine Learning consultancy specializing in Data Science and Deep Learning Development. Matt's worked alongside brands like Coca-Cola, Saleshawk, and the CRM tool Keap to help them leverage the power of AI to automate data processing, improve operational efficiency, and drive revenue across multiple business lines. Previously at Capital One, Matt has a deep background in AI and Machine Learning, focused on how leveraging these tools to drive profitability and success for businesses.

Matt Payne

Matt is the Founder and Chief Architect at Width.ai, a boutique Artificial Intelligence and Machine Learning consultancy specializing in Data Science and Deep Learning Development. Matt's worked alongside brands like Coca-Cola, Saleshawk, and the CRM tool Keap to help them leverage the power of AI to automate data processing, improve operational efficiency, and drive revenue across multiple business lines. Previously at Capital One, Matt has a deep background in AI and Machine Learning, focused on how leveraging these tools to drive profitability and success for businesses.

Matt Payne

Matt is the Founder and Chief Architect at Width.ai, a boutique Artificial Intelligence and Machine Learning consultancy specializing in Data Science and Deep Learning Development. Matt's worked alongside brands like Coca-Cola, Saleshawk, and the CRM tool Keap to help them leverage the power of AI to automate data processing, improve operational efficiency, and drive revenue across multiple business lines. Previously at Capital One, Matt has a deep background in AI and Machine Learning, focused on how leveraging these tools to drive profitability and success for businesses.

Over 3 hours of engaging high-quality video lessons

Over 3 hours of engaging high-quality video lessons

Only $399

Only $399

Available on demand

Available on demand

Ready to get started?

Want to learn more?

Ready to get started?

Begin exploring the multifaceted aspects of incorporating generative AI into your business strategy, and learn the best practices for successful AI tooling adoption and get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.

Begin exploring the multifaceted aspects of incorporating generative AI into your business strategy, and learn the best practices for successful AI tooling adoption and get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.

Begin exploring the multifaceted aspects of incorporating generative AI into your business strategy, and learn the best practices for successful AI tooling adoption and get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.