Leadership deconstructed: Master the fundamentals that guide great business leaders

This is a class for the wonderfully ambitious. Here, you’ll learn the underlying logic behind all the leadership advice you’ve heard and read. Instead of following what feels like a script, use this course to build an authentic style that sustains.

Taught by leaders from

What you'll learn

Discover the formula for impact

The greatest executive leaders have the ability to shape the world around them, a skill that is derived from preternaturally good business sense combined with exceptional communication skills. From the outside looking in, this ability seems almost magical. But there is method to the madness, and we will systematically break down the wizardry behind executive impact.


Build persuasion and influence

Great ideas and bold vision are only as real as your ability to convince teammates and stakeholders to follow along. Effective executive communication doesn’t require Ted Talk-level skill (and great public speaking doesn’t create leadership), but nothing incredible has ever happened without the powerful ability to connect and communicate with the people around you. We’ll teach you the foundations of influential communication. 


Manage a high-performing team

One of the most challenging transitions at work is from individual contributor to manager. The job of manager requires laser focus on business impact while simultaneously handling the messiest parts of the human experience. We will help you build the skills to be the boss everyone wants to work for.


Actively manage your career

Even after driving serious impact for the business, it just sometimes isn’t enough to get on the promotion fast track. This course covers the concept of sponsorship — i.e., having a person singing your praises in the room where the important decisions about your career are made. You are almost never in that room, but there are ways to tilt the conversation in your favor.

Discover the formula for impact

The greatest executive leaders have the ability to shape the world around them, a skill that is derived from preternaturally good business sense combined with exceptional communication skills. From the outside looking in, this ability seems almost magical. But there is method to the madness, and we will systematically break down the wizardry behind executive impact.


Build persuasion and influence

Great ideas and bold vision are only as real as your ability to convince teammates and stakeholders to follow along. Effective executive communication doesn’t require Ted Talk-level skill (and great public speaking doesn’t create leadership), but nothing incredible has ever happened without the powerful ability to connect and communicate with the people around you. We’ll teach you the foundations of influential communication. 


Manage a high-performing team

One of the most challenging transitions at work is from individual contributor to manager. The job of manager requires laser focus on business impact while simultaneously handling the messiest parts of the human experience. We will help you build the skills to be the boss everyone wants to work for.


Actively manage your career

Even after driving serious impact for the business, it just sometimes isn’t enough to get on the promotion fast track. This course covers the concept of sponsorship — i.e., having a person singing your praises in the room where the important decisions about your career are made. You are almost never in that room, but there are ways to tilt the conversation in your favor.

Discover the formula for impact

The greatest executive leaders have the ability to shape the world around them, a skill that is derived from preternaturally good business sense combined with exceptional communication skills. From the outside looking in, this ability seems almost magical. But there is method to the madness, and we will systematically break down the wizardry behind executive impact.


Build persuasion and influence

Great ideas and bold vision are only as real as your ability to convince teammates and stakeholders to follow along. Effective executive communication doesn’t require Ted Talk-level skill (and great public speaking doesn’t create leadership), but nothing incredible has ever happened without the powerful ability to connect and communicate with the people around you. We’ll teach you the foundations of influential communication. 


Manage a high-performing team

One of the most challenging transitions at work is from individual contributor to manager. The job of manager requires laser focus on business impact while simultaneously handling the messiest parts of the human experience. We will help you build the skills to be the boss everyone wants to work for.


Actively manage your career

Even after driving serious impact for the business, it just sometimes isn’t enough to get on the promotion fast track. This course covers the concept of sponsorship — i.e., having a person singing your praises in the room where the important decisions about your career are made. You are almost never in that room, but there are ways to tilt the conversation in your favor.

"The leadership advice I received in my career often suffered from the same fatal flaw: It was so often advice on what I should do, and so rarely about the fundamental why behind the advice. When I became a manager, I pledged to do better for my team, and this course is a direct result of the frameworks and teachings I created for those I hoped to help."

Alison Go

Executive Product & Strategy Leader

Small-group discussions

Small-group discussions

Switch from passive to active learning as you workshop ideas in intimate live weekly discussion sessions.

Switch from passive to active learning as you workshop ideas in intimate live weekly discussion sessions.

Expert-led monthly Q&A's

Expert-led monthly Q&A's

Learn live from the course teachers themselves during our monthly live Q&A sessions.

Learn live from the course teachers themselves during our monthly live Q&A sessions.

Industry driven curriculum

Industry driven curriculum

Our curriculum is built by leading industry experts that is modern and highly relevant in todays fast-paced ecosystem.

Our curriculum is built by leading industry experts that is modern and highly relevant in todays fast-paced ecosystem.

Leadership Deconstructed

Learn from our leaders

Kirstine Stewart

Twitter, CBC, World Economic Forum.

Michael Lebowitz

Big Spaceship, Harvard Business School

Jill Kinney

Snap, Gatorade, Nike, Beats by Dre

Leadership Deconstructed

Learn from our leaders

Kirstine Stewart

Twitter, CBC, World Economic Forum.

Michael Lebowitz

Big Spaceship, Harvard Business School

Jill Kinney

Snap, Gatorade, Nike, Beats by Dre

Leadership Deconstructed

Learn from our leaders

Kirstine Stewart

Twitter, CBC, World Economic Forum.

Michael Lebowitz

Big Spaceship, Harvard Business School

Jill Kinney

Snap, Gatorade, Nike, Beats by Dre

The Course Curriculum

The Course Curriculum

  • 66 in-depth video lessons

  • 11 weeks of training

  • Taught by Alison Go

  • 66 in-depth video lessons

  • 11 weeks of training

  • Taught by Alison Go

  • 10 group conversations

  • Certificate of completion

  • Optional 1:1 mentorship

  • 10 group conversations

  • Certificate of completion

  • Optional 1:1 mentorship

Part 1 | 8 Weeks
Impact, Influence & Strategy
8 Weeks

Part 1 | 8 Weeks
Impact, Influence & Strategy
8 Weeks

Chapter 01

Introduction: Leadership deconstructed

First, you must decide what type of leader you want to be. Start here to better understand your own goals.

Introduction: Leadership deconstructed

First, you must decide what type of leader you want to be. Start here to better understand your own goals.

Chapter 02

The mindset of effective leaders

To truly lead is one of the most emotionally challenging endeavors you can hope to face. Learn to conquer the fears and behaviors that get in our own way.

The mindset of effective leaders

To truly lead is one of the most emotionally challenging endeavors you can hope to face. Learn to conquer the fears and behaviors that get in our own way.

Chapter 03

Business impact: A formula for decision making

In the business world, there is possibly nothing more important than good judgment — the ability to consistently make the right decisions. This is a tough skill to learn — you can’t practice it like public speaking — but there are frameworks that any person can conquer.

Business impact: A formula for decision making

In the business world, there is possibly nothing more important than good judgment — the ability to consistently make the right decisions. This is a tough skill to learn — you can’t practice it like public speaking — but there are frameworks that any person can conquer.

Chapter 04

Business impact: Influence and communication

You have the right answer but no one is paying attention. We will teach you how to listen to be heard.

Business impact: Influence and communication

You have the right answer but no one is paying attention. We will teach you how to listen to be heard.

Chapter 05

Business impact: Be a DEI ally

Executive-level impact means you are adept at collaborating in any and all contexts. Comfort with diversity, equity, and inclusion concepts is the bare minimum to building a safe and effective workplace.

Business impact: Be a DEI ally

Executive-level impact means you are adept at collaborating in any and all contexts. Comfort with diversity, equity, and inclusion concepts is the bare minimum to building a safe and effective workplace.

Chapter 06

Transformation: Establishing vision and strategy

Transformational leadership requires bold vision and opinionated strategy. Conquer your fears to participate in radical change.

Transformation: Establishing vision and strategy

Transformational leadership requires bold vision and opinionated strategy. Conquer your fears to participate in radical change.

Chapter 07

Management: Why managers exist

There is a lot of noise about what it takes to be a good manager. We start at the core fundamental job of a manager: To create business impact.

Management: Why managers exist

There is a lot of noise about what it takes to be a good manager. We start at the core fundamental job of a manager: To create business impact.

Chapter 08

Career: Gather your sponsors

The most important decisions about your career are made when you’re not in the room. How to ensure you have the right sponsors singing your praises

Career: Gather your sponsors

The most important decisions about your career are made when you’re not in the room. How to ensure you have the right sponsors singing your praises

Part 2 | 3 Weeks
Management
8 Weeks

Part 2 | 3 Weeks
Management
8 Weeks

Chapter 09

Management: Deftly manage individual performance

Management is not easy — especially for exceptionally nice people — because you’re managing two often disparate goals: (1) the no-nonsense pursuit of business goals, and (2) the natural instinct to care for your team. We will teach you to manage this tension.

Management: Deftly manage individual performance

Management is not easy — especially for exceptionally nice people — because you’re managing two often disparate goals: (1) the no-nonsense pursuit of business goals, and (2) the natural instinct to care for your team. We will teach you to manage this tension.

Chapter 10

Management: Build the dream team

Identify your talent gaps and build the team that can tackle any challenge.

Management: Build the dream team

Identify your talent gaps and build the team that can tackle any challenge.

Chapter 11

Management: Interviewing candidates

Most organizations are terrible at hiring the right people for each job. Learn the best interviewing techniques from the biggest names in tech.

Management: Interviewing candidates

Most organizations are terrible at hiring the right people for each job. Learn the best interviewing techniques from the biggest names in tech.

What our students have to say

What our students have to say

Lara Mason

Product Lead at Isla

The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.

Mairin Jerse

Director of Product at Page Vault

I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.

Shivan Persad

VP of Product at RelPro

The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.

Shilpa Mohanty

Associate Director, Product Management at Toast

It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.

Andy Clark

Senior Product Manager at Benefex

It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!

Neil Robert

VP Product at notonthehighstreet.com

The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.

Learning that becomes indelible

Learning that becomes indelible

  • Sara Bial Zalowitz

    Managing director at Prodify

  • Rajesh Nerlikarz

    Executive product leader, advisor and coach

  • David Jesse

    Executive product leader, advisor and coach.

  • Ben Foster

    Co-founder of Prodify

Learn from the industry's most accomplished leaders.

Alison Go

Alison Go is a product management and strategy executive with leadership experience at early-stage startups, nonprofits, and big tech companies like Amazon and Facebook. She was the founder of Votebeat, a nonpartisan local newsroom that covers elections and voting, and was the Chief Strategy Officer at both the Civic News Company, one of the U.S.’s largest nonprofit local news organizations, and Howl, a commerce and payments platform for creators. She is currently an adjunct professor at the Columbia University School of International and Public Affairs, and teaches a course on disruptive leadership. She received her MBA from the Wharton School and has a BA in history from the University of Michigan.

Alison Go

Alison Go is a product management and strategy executive with leadership experience at early-stage startups, nonprofits, and big tech companies like Amazon and Facebook. She was the founder of Votebeat, a nonpartisan local newsroom that covers elections and voting, and was the Chief Strategy Officer at both the Civic News Company, one of the U.S.’s largest nonprofit local news organizations, and Howl, a commerce and payments platform for creators. She is currently an adjunct professor at the Columbia University School of International and Public Affairs, and teaches a course on disruptive leadership. She received her MBA from the Wharton School and has a BA in history from the University of Michigan.

Alison Go

Alison Go is a product management and strategy executive with leadership experience at early-stage startups, nonprofits, and big tech companies like Amazon and Facebook. She was the founder of Votebeat, a nonpartisan local newsroom that covers elections and voting, and was the Chief Strategy Officer at both the Civic News Company, one of the U.S.’s largest nonprofit local news organizations, and Howl, a commerce and payments platform for creators. She is currently an adjunct professor at the Columbia University School of International and Public Affairs, and teaches a course on disruptive leadership. She received her MBA from the Wharton School and has a BA in history from the University of Michigan.

Kirstine Stewart

Technology and Media Executive, Board Director, Best-selling Author.

Twitter, CBC, World Economic Forum.

Kristina Hu

CEO and Co-Founder, Candoor

Uber, Morgan Stanley

Michael Lebowitz

Founder & Executive Chairman, Big Spaceship. Speaker, Board Director

Big Spaceship, Harvard Business School

Jill Kinney

Marketing Executive and Advisor

Snap, Gatorade, Nike, Beats by Dre

Next cohort starting

January 15th 2024

January 15th 2024

Limited Spots Available

Limited Spots Available

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

$999

$999

Part 1 | 8 Weeks
Impact, Influence & Strategy


Impact, Influence & Strategy

Expert Lecture Videos
Exercises, templates, frameworks
Small Group Live Sessions
Live monthly Q&A Sessions

$1,199

$1,199

Part 1 & 2 | 11 Weeks
Impact, Influence, Strategy & Management


Impact, Influence, Strategy & Management

Expert Lecture Videos
Exercises, templates, frameworks
Small Group Live Sessions
Live monthly Q&A Sessions
3 weeks of management training

Expert Lecture Videos
Exercises, templates, frameworks
Small Group Live Sessions
Live monthly Q&A Sessions
3 weeks of management training

Expert Lecture Videos
Exercises, templates, frameworks
Small Group Live Sessions
Live monthly Q&A Sessions
3 weeks of management training