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Product Leadership

Lead Product Teams Effectively from Vision to Execution

Lead Product Teams Effectively from Vision to Execution

The skills that have gotten you where you are today aren't the skills that you need to lead at the next level. Master the frameworks that leaders from companies like eBay, Doordash, Paypal and Whoop use to lead their team to excellence.

The skills that have gotten you where you are today aren't the skills that you need to lead at the next level. Master the frameworks that leaders from companies like eBay, Doordash, Paypal and Whoop use to lead their team to excellence.

The skills that have gotten you where you are today aren't the skills that you need to lead at the next level. Master the frameworks that leaders from companies like eBay, Doordash, Paypal and Whoop use to lead their team to excellence.

Taught by leaders from

What you'll learn

What you'll learn

Defining product strategy and getting buy-in for your vision

We will give you a step-by-step process to enhance your understanding of product strategy, enabling you to more effectively identify high-impact initiatives. Additionally, you will learn how to develop a clear, scope-specific vision to secure buy-in from relevant stakeholders. With these tools and techniques, you can elevate your product development practices and deliver exceptional value and outcomes.


Balancing demands for the greatest leverage

Learn to balance your workload and prioritize the tasks that enable you to concentrate on the critical aspects of your role, resulting in more efficient use of time and resources. By focusing on the critical aspects of your role, you can optimize your efforts and achieve better outcomes with the resources at your disposal.


Developing and retaining a high-performing team

You’ll learn how to identify, hire and retain the best people in your organization, and how to build a team that consistently outperforms. We’ll teach you how to get the best out of your people, how to match your resources against priorities, and improve how your team is operated for the best results.


Setting KPI's that drive impact for your product & team

Learn to set Key Performance Indicators (KPIs) that are specifically tailored to your product team that drive measurable impact and align your team with business goals. You will be able to define clear and specific metrics that reflect the performance of your product, as well as establishing benchmarks and targets for those metrics. Remove yourself as a blocker and empower your team to drive meaningful and measurable results.

Defining product strategy and getting buy-in for your vision

We will give you a step-by-step process to enhance your understanding of product strategy, enabling you to more effectively identify high-impact initiatives. Additionally, you will learn how to develop a clear, scope-specific vision to secure buy-in from relevant stakeholders. With these tools and techniques, you can elevate your product development practices and deliver exceptional value and outcomes.


Balancing demands for the greatest leverage

Learn to balance your workload and prioritize the tasks that enable you to concentrate on the critical aspects of your role, resulting in more efficient use of time and resources. By focusing on the critical aspects of your role, you can optimize your efforts and achieve better outcomes with the resources at your disposal.


Developing and retaining a high-performing team

You’ll learn how to identify, hire and retain the best people in your organization, and how to build a team that consistently outperforms. We’ll teach you how to get the best out of your people, how to match your resources against priorities, and improve how your team is operated for the best results.


Setting KPI's that drive impact for your product & team

Learn to set Key Performance Indicators (KPIs) that are specifically tailored to your product team that drive measurable impact and align your team with business goals. You will be able to define clear and specific metrics that reflect the performance of your product, as well as establishing benchmarks and targets for those metrics. Remove yourself as a blocker and empower your team to drive meaningful and measurable results.

Defining product strategy and getting buy-in for your vision

We will give you a step-by-step process to enhance your understanding of product strategy, enabling you to more effectively identify high-impact initiatives. Additionally, you will learn how to develop a clear, scope-specific vision to secure buy-in from relevant stakeholders. With these tools and techniques, you can elevate your product development practices and deliver exceptional value and outcomes.


Balancing demands for the greatest leverage

Learn to balance your workload and prioritize the tasks that enable you to concentrate on the critical aspects of your role, resulting in more efficient use of time and resources. By focusing on the critical aspects of your role, you can optimize your efforts and achieve better outcomes with the resources at your disposal.


Developing and retaining a high-performing team

You’ll learn how to identify, hire and retain the best people in your organization, and how to build a team that consistently outperforms. We’ll teach you how to get the best out of your people, how to match your resources against priorities, and improve how your team is operated for the best results.


Setting KPI's that drive impact for your product & team

Learn to set Key Performance Indicators (KPIs) that are specifically tailored to your product team that drive measurable impact and align your team with business goals. You will be able to define clear and specific metrics that reflect the performance of your product, as well as establishing benchmarks and targets for those metrics. Remove yourself as a blocker and empower your team to drive meaningful and measurable results.

What you'll get

What you'll get

Mentorship

Workshop ideas in intimate live weekly small-group discussion sessions.

Live Expert Q&A's

Get personal with incredible industry leaders with our monthly Q&A's.

Industry Driven

Our curriculum is built by industry experts and is designed for impact.

Templates

Don't reinvent the wheel. Access our exclusive templates and frameworks.

Case Studies

Dive deeper into real examples that put your learning into context

Assignments

Put your learnings into practice through hands-on exercises.

Starting at

$699 USD

View on Trust Pilot

On-Demand

285 Video Lessons

On-Demand+

Five 1:1 mentor sessions

Upcoming Cohorts

January 22

15 Live Small Group Mentor Sessions

"I'm already getting feedback from my PMs that things are clearer; they are contributing a lot more, feel more energized and are more gung ho about the problems being tackled"

"I'm already getting feedback from my PMs that things are clearer; they are contributing a lot more, feel more energized and are more gung ho about the problems being tackled"

Shilpa Mohanty
Associate Director, Product Management at Toast

Product Strategy & Leadership

Learn from our leaders

Rajesh Nerlikar

Morning Star, Prodify

Ben Foster

Whoop, eBay

Sara Bial Zalowitz

Rent the Runway, Wedding Wire

Product Strategy & Leadership

Learn from our leaders

Rajesh Nerlikar

Morning Star, Prodify

Ben Foster

Whoop, eBay

Sara Bial Zalowitz

Rent the Runway, Wedding Wire

Product Strategy & Leadership

Learn from our leaders

Rajesh Nerlikar

Morning Star, Prodify

Ben Foster

Whoop, eBay

Sara Bial Zalowitz

Rent the Runway, Wedding Wire

The Course Curriculum

The Course Curriculum

  • 285 in-depth video lessons

  • 15 weeks of training

  • Taught by Ben Foster

  • 285 in-depth video lessons

  • 15 weeks of training

  • Taught by Ben Foster

  • 14 group conversations

  • Certificate of completion

  • Optional 1:1 mentorship

  • 14 group conversations

  • Certificate of completion

  • Optional 1:1 mentorship

Part 2 | 9 Weeks
Strategy8 Weeks

Part 2 | 9 Weeks
Strategy8 Weeks

Chapter 01

Introduction: program overview

Hear from product leadership experts about their own journeys leading product organizations, self-assess your existing skills, and see just how impactful product leadership can be.

Introduction: program overview

Hear from product leadership experts about their own journeys leading product organizations, self-assess your existing skills, and see just how impactful product leadership can be.

Chapter 02

Role: what makes a successful product leader

Assess different key attributes of successful product leaders that are at the core of the discipline, and learn how to apply them within your current or future role.

Role: what makes a successful product leader

Assess different key attributes of successful product leaders that are at the core of the discipline, and learn how to apply them within your current or future role.

Chapter 03

Framing: determining metrics that matter

Learn how to translate qualitative objectives into measurable and actionable scorecards to improve outcomes.

Framing: determining metrics that matter

Learn how to translate qualitative objectives into measurable and actionable scorecards to improve outcomes.

Chapter 04

Results: putting metrics to use

Learn how to use metrics to help manage and track impact of your product

Results: putting metrics to use

Learn how to use metrics to help manage and track impact of your product

Chapter 05

Vision: inspiration and alignment

Learn about how to build and apply frameworks to increase team alignment

Vision: inspiration and alignment

Learn about how to build and apply frameworks to increase team alignment

Chapter 06

Strategy: setting course

Learn the key components of a Product Strategy and how to build one out. Dive into setting milestones and how to communicate your strategy.

Strategy: setting course

Learn the key components of a Product Strategy and how to build one out. Dive into setting milestones and how to communicate your strategy.

Chapter 07

Planning: bringing vision to life

Learn how to build better plans and set priorities that matter for your team

Chapter 07

Planning: bringing vision to life

Learn how to build better plans and set priorities that matter for your team

Planning: bringing vision to life

Learn how to build better plans and set priorities that matter for your team

Chapter 08

Roadmapping: prioritizing for focus and impact

Learn how you can guide your team to prioritize appropiratley and the role you play as a Product Leader through various stages of building the roadmap.

Roadmapping: prioritizing for focus and impact

Learn how you can guide your team to prioritize appropiratley and the role you play as a Product Leader through various stages of building the roadmap.

Chapter 09

Execution: successful delivery towards impact

Improve your ability to deliver efficiently and meet commitments made

Execution: successful delivery towards impact

Improve your ability to deliver efficiently and meet commitments made

Part 2 | 6 Weeks
Leadership8 Weeks

Part 2 | 6 Weeks
Leadership8 Weeks

Chapter 10

Organization: structuring, hiring and onboarding

Master how to improve how your team is organized and operates for most effective results

Organization: structuring, hiring and onboarding

Master how to improve how your team is organized and operates for most effective results

Chapter 11

People: developing and retaining a high performing team

Get – and keep – the best people in your organization as part of a successful team

People: developing and retaining a high performing team

Get – and keep – the best people in your organization as part of a successful team

Chapter 12

Influence: collaboration, communication, and trust

Master the subtle and important art of influence, and learn the coachable mechanics behind the art of influence.

Influence: collaboration, communication, and trust

Master the subtle and important art of influence, and learn the coachable mechanics behind the art of influence.

Chapter 13

Time management: balancing demands for greatest leverage

Learn how to effectively manage your time and get the most leverage out of the hours you have in your day.

Time management: balancing demands for greatest leverage

Learn how to effectively manage your time and get the most leverage out of the hours you have in your day.

Chapter 14

Troubleshooting: managing problems and disconnects

Learn to recognize and resolve common challenges faced as a product leader

Troubleshooting: managing problems and disconnects

Learn to recognize and resolve common challenges faced as a product leader

Chapter 15

Recap: putting it all together

Reinforce the key takeaways from the prior sessions so what you have learned is put to use effectively

Recap: putting it all together

Reinforce the key takeaways from the prior sessions so what you have learned is put to use effectively

What our students have to say

What our students have to say

The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.

Lara Mason

Product Lead at Isla

It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!

Andy Clark

Senior Product Manager at Benefex

The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.

Neil Robert

VP Product at notonthehighstreet.com

The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.

Shivan Persad

VP of Product at RelPro

It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.

Shilpa Mohanty

Associate Director, Product Management at Toast

I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.

Mairin Jerse

Director of Product at Page Vault

Learn from the industry's most accomplished product leaders.

Ben Foster

Featured as a speaker at top industry events and on numerous podcasts, Ben Foster has more than 20 years of product management experience. He is the Co-Founder and Executive Chairman at Prodify, a product management advisory firm that's served more than 150 software companies in the past 6 years. He was formerly Chief Product Officer at WHOOP, Chief Product Officer at GoCanvas, Vice President of Product at Opower, and Senior Product Manager at eBay. He is the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.

Ben Foster

Featured as a speaker at top industry events and on numerous podcasts, Ben Foster has more than 20 years of product management experience. He is the Co-Founder and Executive Chairman at Prodify, a product management advisory firm that's served more than 150 software companies in the past 6 years. He was formerly Chief Product Officer at WHOOP, Chief Product Officer at GoCanvas, Vice President of Product at Opower, and Senior Product Manager at eBay. He is the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.

Ben Foster

Featured as a speaker at top industry events and on numerous podcasts, Ben Foster has more than 20 years of product management experience. He is the Co-Founder and Executive Chairman at Prodify, a product management advisory firm that's served more than 150 software companies in the past 6 years. He was formerly Chief Product Officer at WHOOP, Chief Product Officer at GoCanvas, Vice President of Product at Opower, and Senior Product Manager at eBay. He is the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.

Rajesh Nerlikar

Executive product leader, advisor and coach.

Prodify Co-Founder, Savonix, Morningstar, Opower

David Jesse

Senior Product Advisor / Coach at Prodify

DoorDash, Fetch, Groupon, eBay

Sara Bial Zalowitz

Managing director at Prodify.

Rent the Runway, Barnes & Noble

Advisors to some of the top companies and success stories

Join an upcoming Cohort

Join an upcoming Cohort

Limited Spots Available

Limited Spots Available

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week to work through all the coursework including videos, activities, and assignments. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week to work through all the coursework including videos, activities, and assignments. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

Cohort Date

January 22

Length

15 Weeks

Cost

$1499

Access the course on-demand

Access the course
on-demand

Format

On-demand

Includes

285 Video Lessons

Cost

$699

Cohort Date

On-demand+

Includes

Five 1:1 Mentor Lessons

Cost

$1299

Cohort Date

On-demand+

Includes

Five 1:1 Mentor Lessons

Cost

$1299

Cohort Date

On-demand+

Includes

Five 1:1 Mentor Lessons

Cost

$1299

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