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Product Management

Product Management

Learn the frameworks top PM's use to exceed expectations.

Gain access to the resources utilized by accomplished product managers to scale even the most ambitious product initiatives. Explore frameworks, templates, and exercises that can be immediately implemented with your team.

Taught by leaders from

What you'll learn

Developing a competitive edge

Master the essential skills of effective market analysis, customer needs assessment, product differentiation, pricing strategies, and distribution channels. Dive into diverse frameworks and tools to identify and capitalize on your company's distinctive strengths and capabilities.


The foundational elements of a powerful product strategy.

Acquire the essential skills and knowledge to craft a strategic product roadmap that steers your team toward growth and achievement. Delve into established frameworks and tools that assist in defining your product strategy, effectively communicating it to stakeholders, and devising a pricing strategy aligned with the product's value to customers. Learn to differentiate yourself in a competitive marketplace and drive impactful outcomes.

Effectively manage competing initiatives and priorities

Achieving alignment between your team's endeavors and the overarching goals and objectives of the company, while skillfully navigating stakeholder expectations and competing initiatives, can be a complex task. Gain the knowledge and expertise to communicate effectively regarding priorities and trade-offs, allocate resources efficiently, manage risks, and identify as well as overcome potential roadblocks and challenges.


Master the art of stakeholder management.

Establishing and nurturing robust relationships with stakeholders is vital to garnering the support and resources necessary for achieving results with your product team. Learn the essential skills including stakeholder identification, cultivating persuasion and influence, conflict resolution, and negotiation skills. We'll delve into proven frameworks for devising strategies for engaging and collaborating with stakeholders, and ultimately, driving remarkable outcomes.

"Anyone within an organization can work in product management. Being a great product manager is an act of balance, between the needs of the customer, the business and the engineering team. You don’t need to be an expert in any single area, but there are foundational skills, which we’re going to teach you, that will give you the ability to thrive in any role as a PM."

Victoria Kennedy

General Partner, Seed to Harvest Ventures

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The Curriculum

12 weeks

Chapter 01

Introduction: program overview

Hear from product management experts about their own journeys leading product across different organizations, self-assess your existing skills, and see just how much impact you can drive.

Introduction: program overview

Hear from product management experts about their own journeys leading product across different organizations, self-assess your existing skills, and see just how much impact you can drive.

Chapter 02

Understanding the product lifecycle

Explore the various stages of the product lifecycle, from idea, to growth, and maturity. Ensure the success and longevity of your product initiatives!

Understanding the product lifecycle

Explore the various stages of the product lifecycle, from idea, to growth, and maturity. Ensure the success and longevity of your product initiatives!

Chapter 03

Defining product vision and strategy

Align your team around a shared understanding of your product vision, build a well-defined product strategy that can be leveraged for making key decisions and driving your optimal outcomes.

Defining product vision and strategy

Align your team around a shared understanding of your product vision, build a well-defined product strategy that can be leveraged for making key decisions and driving your optimal outcomes.

Chapter 04

Problems vs. Solutions

It's easy to fall into the trap of focusing solely on solutions without fully understanding the underlying problems. Learn common pitfalls in the problem-solving process and master strategies to avoid them.

Problems vs. Solutions

It's easy to fall into the trap of focusing solely on solutions without fully understanding the underlying problems. Learn common pitfalls in the problem-solving process and master strategies to avoid them.

Chapter 05

Mapping customer journeys

Learn how to create effective journey maps that inform strategic product development decisions, identify pain points, and opportunities to enhance the overall customer experience

Mapping customer journeys

Learn how to create effective journey maps that inform strategic product development decisions, identify pain points, and opportunities to enhance the overall customer experience

Chapter 06

Customer development

Validate your product ideas through customer interviews

Customer development

Validate your product ideas through customer interviews

Expert mentorship

Our experienced mentors have successfully reached their career goals at some of the world's leading companies. Now, they are ready to help you do the same.

Move from passive to active learning by receiving feedback and expert guidance from top product leaders worldwide, customized to suit your unique needs and goals. Access actionable advice and continuous support throughout your learning journey.

Unparalleled learning through conversations you can't find anywhere else.

Everyone is different, and each situation possesses its own challenges and opportunities. Discovering guidance that aligns with your specific circumstances is crucial. Our mentors can guide you in refining your plans, illuminating blind spots, outlining your next actions, and ensuring accountability tailored to your specific needs.

Learn from the industry's most accomplished product leaders.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Gain access to exclusive insights from leading product experts

Gain access to exclusive insights from leading product experts

Gain access to exclusive insights from leading product experts

Invest in your career. Apply today.

Invest in your career. Apply today.

Invest in your career. Apply today.