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Web3 for marketing

First movers win markets. Gain a new competitive advantage with Web3

First movers win markets. Gain a new competitive advantage with Web3

The next evolution of the internet has already arrived. Access the same ground-breaking and inovative knowledge that marketing leaders are using, and leverage Web3 for your own ambitious initiatives.

The next evolution of the internet has already arrived. Access the same ground-breaking and inovative knowledge that marketing leaders are using, and leverage Web3 for your own ambitious initiatives.

The next evolution of the internet has already arrived. Access the same ground-breaking and inovative knowledge that marketing leaders are using, and leverage Web3 for your own ambitious initiatives.

Taught by leaders from

What you'll learn

What you'll learn

Successfully navigate Web3's emerging landscape

Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.


How the convergence of AI and Web3 is transforming marketing

Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.

Intellectual property, royalties, and ethics for Web3

As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.

Effectively communicate the value of Web3 to stakeholders

Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.

Successfully navigate Web3's emerging landscape

Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.


How the convergence of AI and Web3 is transforming marketing

Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.

Intellectual property, royalties, and ethics for Web3

As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.

Effectively communicate the value of Web3 to stakeholders

Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.

Successfully navigate Web3's emerging landscape

Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.


How the convergence of AI and Web3 is transforming marketing

Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.

Intellectual property, royalties, and ethics for Web3

As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.

Effectively communicate the value of Web3 to stakeholders

Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.

What you'll get

What you'll get

Mentorship

Workshop ideas in intimate live weekly small-group discussion sessions.

Live Expert Q&A's

Get personal with incredible industry leaders with our monthly Q&A's.

Industry Driven

Our curriculum is built by industry experts and is designed for impact.

Templates

Don't reinvent the wheel. Access our exclusive templates and frameworks.

Case Studies

Dive deeper into real examples that put your learning into context

Assignments

Put your learnings into practice through hands-on exercises.

$799 USD cohort based

View on Trust Pilot

Upcoming Cohorts

Jan 22 - Mar 22

15 Spots Left!

Mar 18 - May 17

20 spots left!

"It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. "

Shilpa Mohanty
Associate Director, Product Management at Toast

Weekly small-group live discussions

Weekly small-group live discussions

Weekly small-group live discussions

Get tactical feedback and guidance to increase your impact in your career from a carefully selected peer group with complementary professional experience.

The Course Curriculum

The Course Curriculum

  • 62 in-depth video lessons

  • 9 weeks of training

  • Taught by Ben Plomion

  • 62 in-depth video lessons

  • 9 weeks of training

  • Taught by Ben Plomion

  • 8 live group discussions

  • Certificate of completion

  • Optional 1:1 mentorship

  • 8 live group discussions

  • Certificate of completion

  • Optional 1:1 mentorship

Week 1

Introduction to Web3 Marketing

Learn the key differences between Web2 and Web3, master foundational concepts, and get a step-by-step guide to navigating additional web3 educational resources

Introduction to Web3 Marketing

Learn the key differences between Web2 and Web3, master foundational concepts, and get a step-by-step guide to navigating additional web3 educational resources

Week 2

The rise of the Metaverse and implications for brands

Understand the significant implications for brands, as they seek to find new ways to connect with consumers in this new frontier. Successfully navigate the Metaverse and engage with consumers in innovative ways, building stronger, more authentic relationships.

The rise of the Metaverse and implications for brands

Understand the significant implications for brands, as they seek to find new ways to connect with consumers in this new frontier. Successfully navigate the Metaverse and engage with consumers in innovative ways, building stronger, more authentic relationships.

Week 3

Form durable Web3 communities

Forming durable Web3 communities requires building trust, promoting transparency, and encouraging active participation from members. Learn how by creating shared values, shared goals, and shared governance, Web3 communities can be incredibly powerful for brands.

Form durable Web3 communities

Forming durable Web3 communities requires building trust, promoting transparency, and encouraging active participation from members. Learn how by creating shared values, shared goals, and shared governance, Web3 communities can be incredibly powerful for brands.

Week 4

Introduction to Non-Fungible Tokens

Learn about the technical aspects of NFTs, their various use cases, and the impact they can have in marketing efforts, and beyond.

Introduction to Non-Fungible Tokens

Learn about the technical aspects of NFTs, their various use cases, and the impact they can have in marketing efforts, and beyond.

Week 5

Bored Apes Yacht Club NFT Case Study

Disect and dive into the Bored Apes Yacht Club NFT case study, learn what worked and what didn't. This week is rounded off with an exclusive interview with Mike Roberto the founder of Bored Sauce.

Bored Apes Yacht Club NFT Case Study

Disect and dive into the Bored Apes Yacht Club NFT case study, learn what worked and what didn't. This week is rounded off with an exclusive interview with Mike Roberto the founder of Bored Sauce.

Week 6

When AI & Web3 converge and how marketers can take advantage

We delve into the exciting intersection of artificial intelligence and Web3 technologies, exploring the synergies that emerge when these two cutting-edge realms converge. The focus is on unraveling the potential opportunities that arise for marketers in this dynamic landscape.

When AI & Web3 converge and how marketers can take advantage

We delve into the exciting intersection of artificial intelligence and Web3 technologies, exploring the synergies that emerge when these two cutting-edge realms converge. The focus is on unraveling the potential opportunities that arise for marketers in this dynamic landscape.

Week 7

Intellectual Property, Royalties and Ethics

Master IP and rights clearance in decentralized systems, the impact of blockchain on Copyright and Trademark, considerations for the Right of Publicity, the intersection of Web3 with Advertising and Consumer Protection, and the evolving dynamics of Influencers and Endorsers.

Intellectual Property, Royalties and Ethics

Master IP and rights clearance in decentralized systems, the impact of blockchain on Copyright and Trademark, considerations for the Right of Publicity, the intersection of Web3 with Advertising and Consumer Protection, and the evolving dynamics of Influencers and Endorsers.

Week 8

Web3 platforms and marketing tools

We have invited industry experts Jon Margolis of TheSandBox, Tausif Ahmed from Kraken, and Alex Nicorici to shed light on the extraordinary aspects of the decentralized landscape. Gain firsthand insights into the role of these platforms and the evolving dynamics of Web3.

Web3 platforms and marketing tools

We have invited industry experts Jon Margolis of TheSandBox, Tausif Ahmed from Kraken, and Alex Nicorici to shed light on the extraordinary aspects of the decentralized landscape. Gain firsthand insights into the role of these platforms and the evolving dynamics of Web3.

Week 9

Selling Web3 to the C-Suite, and how to put together a web3 marketing plan

Learn the art of conveying the transformative potential of Web3 to top decision-makers and delve into the practicalities of formulating powerful marketing strategies that leverage the decentralized nature of Web3. From pitching key selling points to implementing innovative campaigns, this module equips marketers with the strategic and practical skills needed.

Selling Web3 to the C-Suite, and how to put together a web3 marketing plan

Learn the art of conveying the transformative potential of Web3 to top decision-makers and delve into the practicalities of formulating powerful marketing strategies that leverage the decentralized nature of Web3. From pitching key selling points to implementing innovative campaigns, this module equips marketers with the strategic and practical skills needed.

What our students have to say

What our students have to say

The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.

Lara Mason

Product Lead at Isla

It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!

Andy Clark

Senior Product Manager at Benefex

The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.

Neil Robert

VP Product at notonthehighstreet.com

The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.

Shivan Persad

VP of Product at RelPro

It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.

Shilpa Mohanty

Associate Director, Product Management at Toast

I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.

Mairin Jerse

Director of Product at Page Vault

Learn from the most qualified product leaders in the industry

Learn from the most qualified product leaders in the industry

Ben Plomion

With over two decades of marketing experience, Ben Plomion is the CMO at Dibbs, a tokenization platform backed by Amazon, and athletes like Chris Paul to revolutionize collecting in Web3. Previously, Ben was Chief Growth & Marketing Officer at GumGum, a contextual advertising company, and held a variety of leadership roles GE Capital including head of the company's global digital media practice. He is a Forbes contributor and an advisor to companies like Deanna.ai, PebblePost, and #Paid.

Ben Plomion

With over two decades of marketing experience, Ben Plomion is the CMO at Dibbs, a tokenization platform backed by Amazon, and athletes like Chris Paul to revolutionize collecting in Web3. Previously, Ben was Chief Growth & Marketing Officer at GumGum, a contextual advertising company, and held a variety of leadership roles GE Capital including head of the company's global digital media practice. He is a Forbes contributor and an advisor to companies like Deanna.ai, PebblePost, and #Paid.

Ben Plomion

With over two decades of marketing experience, Ben Plomion is the CMO at Dibbs, a tokenization platform backed by Amazon, and athletes like Chris Paul to revolutionize collecting in Web3. Previously, Ben was Chief Growth & Marketing Officer at GumGum, a contextual advertising company, and held a variety of leadership roles GE Capital including head of the company's global digital media practice. He is a Forbes contributor and an advisor to companies like Deanna.ai, PebblePost, and #Paid.

Daniel Barry

Founder & CEO

Web3 Marketing.Network, MetaViu, BCAIV

Zachary A. Lewis

Associate

Frankfurt Kurnit Klein + Selz

Quinn Button

VP Operations

Rug Radio, NFT.NYC, BrXnd.ai

Outlets our educators have been featured in

Outlets our educators have been featured in

Outlets our educators have been featured in

Join an upcoming Cohort

Join an upcoming Cohort

Limited Spots Available

Limited Spots Available

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week to work through all the coursework including videos, activities, and assignments. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

The amount of time dedicated to coursework will vary, but we estimate that you’ll spend around 3-4 hours a week to work through all the coursework including videos, activities, and assignments. This course was designed to be flexible so you can still work around your schedule while also gaining real-world, sought-after skills.

Cohort Date

Jan 22 - Mar 22

Length

9 Weeks

Cost

$799

Cohort Date

Jan 22 - Mar 22

Length

9 Weeks

Cost

$799

Cohort Date

Jan 22 - Mar 22

Length

9 Weeks

Cost

$799

Cohort Date

Mar 18 - May 17

Length

9 Weeks

Cost

$799

Cohort Date

Mar 18 - May 17

Length

9 Weeks

Cost

$799

Cohort Date

Mar 18 - May 17

Length

9 Weeks

Cost

$799

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